Intelligent SEO for Your Website

Search engine optimization conjures up all sorts of bad associations. Everything from the link spammers who troll the comments section of popular blogs and websites, to the articles so packed full of keywords that you can’t really tell what they’re trying to say. However, there is another side to search engine optimization; understanding and implementing that side of SEO is absolutely essential to the success of your website.

The key to SEO is creating good content, and knowing how to get your content seen by more people. To that end, we’ll look at links, and how to build powerful inbound links, as well as some of the keys to creating great content, and which types of content to avoid.

Links

Links are another extremely important aspect of SEO. There are two types of links, outbound and inbound. Outbound links are links from your site to another site. They do not really affect your search engine ranking. Inbound links are links to your site from another. They affect your site massively.

It can be relatively easy to modify your own site for SEO purposes. However, it is much more difficult to influence other bloggers and websites within your industry to link to your site. That is why search engines rate them so highly.

However, there are two extremely effective ways that you can build an impressive collection of inbound links – commenting and guest blogging.

Commenting really just means engaging with the blogging community in your particular industry. Start by reading and commenting on the blogs of other blogs in your industry. Do not spam links to your blog, but leave an occasional backlink. Search engines prefer inbound links built over a long period of time.

Guest blogging, on the other hand, requires a bit more expertise. Find a popular blogger who write about a similar subject to you, and offer to write a guest post for him or her. Popular bloggers are frequently very busy, and will likely take you up on your offer. If you write a guest post, it is acceptable to promote your own site with a link at the end.

Content

With all the focus on links, never forget that good content is the ultimate purpose of your website. The purpose of your site should be to provide content, and your users visit your site to access your content. You can add any number of frills on top of this, but the basic does not change.

So how do you optimize content for search engine crawlers? Simple. Just write for your users. If your users like your content, then will visit your site more often, link to it more often, and generally spread the word about your content. There is no more organic way to drive up your rankings than by having other people naturally promote your site.

What’s more important to keep in mind with content is what can de-optimize your site. The biggest threats to your site are duplicate content and filler content. Like in any business, you should always be looking for your site’s value-add. Look at it from your user’s perspective. If you’re just offering duplicate content, what value does your site add for them?

So make sure that you’re providing new, fresh, original content. It takes more work than linking to other sites, but the search engine crawlers will reward your site for it, and more importantly, your users will keep coming back for more.