Marketing through social media can be a cost-effective way to build your brand. Keeping feeds and pages updated however, can be all-consuming in an age when so many demands are made on your valuable time. Not every business is ready to dip into the social media marketplace. Still, if you’re ready to take the plunge, here are three things you need to know.
Develop a plan. By developing a plan first, you’ll be ready to handle things as they come up. Your plan will serve as a guide for dealing with common occurrences and the unexpected. In it you should identify your target audience and outline the different social media outlets they’re likely to frequent. Think outside the box—don’t just stick with the basics, such as Facebook, Twitter, or Google+. Look into such sites as StumbleUpon, deviantART, Pinterest, Tumblr, Soundcloud, and Goodreads. There you will find niche communities, and engagement there may well drive more responsive visitors to your site or blog. Your plan should also identify the person or persons who are responsible for updates and content generation. If you’re a small business, that person might be you; if your company is larger, perhaps it’s a marketing or public relations person. Finally, the plan should outline things like the number of posts per day/week, the time within which a query or negative mention is responded to, and so on.
Implement the plan. So you’ve set up your Facebook page and your Twitter account. And perhaps you’re on Pinterest. Now it’s time to start blogging. In order for a blog to be effective, you need to be posting content that is fresh and relevant—and you need to post frequently so that search engines will find you. Be sure to provide a way for readers to comment, as this will engage your audience and keep them coming back. Another way to engage your target audience is through online video. How-to videos are some of the most frequently searched videos on YouTube, so consider creating short, informative clips showing your audience how to use your products and posting them online.
Monitor the plan. You will need to measure the success of your social media marketing efforts just as you would any of your other marketing efforts. There are a number of ways to do this. It may be as simple as tracking Facebook likes, retweets, repins on Pinterest, or comments on your blog. You may also want to track visitors to your site with Google Analytics, which will help you determine which social media sites are generating the most traffic for you and what kinds of posts and keywords are more successful for you, all of which will help you allocate future social media resources. You may even take a more sophisticated approach and seek to determine which posts convert into actual sales or new contacts. Whatever you decide to track, it’s important that you develop tools for measuring your success.
Many of us already know that search engine optimisation is needed for our sites to have high search ranking. With the ever-rising popularity and use of social media to drive business and connect with customers, finding the time to incorporate SEO can prove difficult. The great part is that you can incorporate social media strategies to boost your overall search engine optimisation efforts. You don’t have to choose to just use one marketing strategy. Social media lends itself very well towards increasing your online reputation and your page ranking. What social media strategies can be used in order to achieve this goal?
Content: You must be consistently creating relevant optimised content for your website, blog and other social media platforms. While this may seem extremely time consuming, it is a must-do. Search engines want to see new content, generated by you, on a regular basis. You don’t have to create new content every day, but finding a schedule that is a good fit with your website is key.
Advertise: You may be telling yourself that you are already advertising by being on Facebook and having a blog. However, there are other ways to actually advertise your business. Facebook has an amazing service that allows you to purchase advertising. Their service is very affordable and many businesses have managed to increase their fan base using Facebook advertising. Twitter allows you to have a sponsored tweet. This is another great way to affordably advertise your business online. When your fan base is increased, you are expanding your natural demographic of influence. Naturally, this will result in more sales. The other result is that you will boost your SEO. Search engines will begin to find you easily and your rank will increase.
Link Building: The overall concept of how to properly build links can be time consuming. The most important thing to know is that by creating a solid foundation of proper link building, you will boost your SEO. One tip is to do your research. Find all of the sites that you wish to gather links from and target those sites. By linking to established sites, you will increase the chance that those sites will link back to you. Link Building is a mutually beneficial process that takes time and patience. The end result of landing on the first page of a search engine is well worth the hard work.
The face of marketing and increasing sales has changed a great deal over the past ten years. We know that we should use social media strategies and SEO to increase our rank. We also know that this may seem overwhelming. The key is to see where these types of marketing overlap. When you are able to invest time towards a strategy that gives you double the reward for a short investment of time, you will find your bottom line increasing. It is worth the investment of time and energy for anyone who wants a great online presence. The days of traditional marketing are behind us.
SEO is something that everyone who has an online presence needs to do correctly. It is often difficult to find the right SEO expert to assist us. Business owners find themselves confused, looking at a lot of information about SEO and unable to determine what information is actually legitimate. Every business is different and as such, they will all have different specific SEO needs. However, there are some standard SEO suggestions that apply to anyone who wants to make sure their site is easily found on the web. The following SEO strategies are a great foundation of understanding how SEO can work to increase your online visibility.
SEO Begins With Keywords
Words are how your site is found online. The better words you use, the higher your site will rank. This is why proper use of keywords is fundamental to website optimization. The selection of keywords is serious business. Choosing the wrong keywords or overused keywords can be damaging to the ranking of your website. Also, if keywords are not used properly, the appearance of your web copy can be frustrating for your visitors. After selecting the optimal keywords, one tip is to not “stuff” those keywords into your site in an arbitrary manner. All aspects of your site should be reader friendly. The words should flow naturally and your keywords should make sense. While it is important for keywords to be used to increase your ranking, it is even more important that you maintain the interest of your sites visitors.
Make Sure Your Website Is Right
There are no shortcuts when it comes to proper SEO for websites. If you want to make sure that your site has a high ranking and continues to have a high ranking, it is crucial to have your website designed and set up properly. Sometimes websites can be fixed or altered, and in other cases it may be better to start over from scratch and build it correctly. Once your website is properly indexed, you will be happy with your rank results. This process involves: headings, site maps, meta tags and page titles.
We have all heard about the importance of building links. The subject of inbound links can be confusing at first. The premise is simple. Inbound links are also called backlinks. The function they have is to influence how relevant your site is. Make sure that your linking is done in a purposeful and thoughtful manner. Your reputation depends on that.
SEO often seems intimidating and confusing at first. While proper SEO can be complicated and does require an investment of time and energy, the end result will be a higher ranking. This higher ranking will increase the visibility of your website. With that increased visibility, the conversion from visitor to customer also increases. By taking the time to understand some of the basic SEO strategies, which apply to all websites, you are building a foundation of useful knowledge. This will allow you to work with SEO experts who have the expertise to assist your specific website with exactly what it needs to not only achieve a high ranking, but maintain that ranking.
Have you Googled your business recently? For fun, people often see what gets pulled up when they Google their name. While it’s entertaining to see all of these results, there is a serious side that should be addressed. Google your business name and see what shows up in the first three pages. Are the images relevant? Are there negative things being said about you and your business? Online reputation holds more clout than ever before; it can and does make or break a business. Taking a few minutes, twice a month, to investigate your online identity can save you time, money and energy.
Google Your Business Name
Google is one of the most popular search engines in the world. Potential customers and your current client base will be checking to see whether your “online” reputation is negative or positive on a frequent basis. This is why it is crucial to Google your business name on a frequent basis, preferably on a bi-monthly basis. This is a quick, easy and free way to find out what the world thinks of your business, and how you can improve your reputation.
Google will tell you which social networks are buzzing about your business. Is your target demographic more active on Twitter or Facebook? Are your customers spending a lot of time watching videos on YouTube? Has your customer base embraced location based tracking sites? Google will answer all of these questions for you, providing you with a lot of information backed by solid research. What should a business do once they have a good idea of what their social network identity encompasses?
Mainstream Your Social Network Identity
Once it’s been determined where your customers and potential customers are, it makes sense to focus your attention on these platforms. For example: 67% of your business spends more time on Facebook. They are commenting on posts, asking questions on your fanpage wall and sharing your content on their wall. They are pushing your business to become viral on Facebook with or without feeling pressure. They aren’t being paid to like your business or share your business with their friends, which will result in new customers. These new customers may be outside of the natural business circle of influence. With this knowledge, you are in a pivotal position to leverage this activity to ensure profitable results.
Businesses spend thousands of dollars to market their business in order to make a profit. Many of these dollars are spent in ineffective ways that do not yield optimal results. Using Google, a free tool, to discover where a businesses target market is spending their time is priceless. This information can then be used as a way to make sure that each marketing dollar is well spent. A business will almost always make a profit when they take the product to said customer. Effective marketing produces ideal results; Google will be a huge asset in achieving this outcome.
Search engine optimization conjures up all sorts of bad associations. Everything from the link spammers who troll the comments section of popular blogs and websites, to the articles so packed full of keywords that you can’t really tell what they’re trying to say. However, there is another side to search engine optimization; understanding and implementing that side of SEO is absolutely essential to the success of your website.
The key to SEO is creating good content, and knowing how to get your content seen by more people. To that end, we’ll look at links, and how to build powerful inbound links, as well as some of the keys to creating great content, and which types of content to avoid.
Links are another extremely important aspect of SEO. There are two types of links, outbound and inbound. Outbound links are links from your site to another site. They do not really affect your search engine ranking. Inbound links are links to your site from another. They affect your site massively.
It can be relatively easy to modify your own site for SEO purposes. However, it is much more difficult to influence other bloggers and websites within your industry to link to your site. That is why search engines rate them so highly.
However, there are two extremely effective ways that you can build an impressive collection of inbound links – commenting and guest blogging.
Commenting really just means engaging with the blogging community in your particular industry. Start by reading and commenting on the blogs of other blogs in your industry. Do not spam links to your blog, but leave an occasional backlink. Search engines prefer inbound links built over a long period of time.
Guest blogging, on the other hand, requires a bit more expertise. Find a popular blogger who write about a similar subject to you, and offer to write a guest post for him or her. Popular bloggers are frequently very busy, and will likely take you up on your offer. If you write a guest post, it is acceptable to promote your own site with a link at the end.
With all the focus on links, never forget that good content is the ultimate purpose of your website. The purpose of your site should be to provide content, and your users visit your site to access your content. You can add any number of frills on top of this, but the basic does not change.
So how do you optimize content for search engine crawlers? Simple. Just write for your users. If your users like your content, then will visit your site more often, link to it more often, and generally spread the word about your content. There is no more organic way to drive up your rankings than by having other people naturally promote your site.
What’s more important to keep in mind with content is what can de-optimize your site. The biggest threats to your site are duplicate content and filler content. Like in any business, you should always be looking for your site’s value-add. Look at it from your user’s perspective. If you’re just offering duplicate content, what value does your site add for them?
So make sure that you’re providing new, fresh, original content. It takes more work than linking to other sites, but the search engine crawlers will reward your site for it, and more importantly, your users will keep coming back for more.
The key to all Internet sales is search engine optimization. Think of the Internet as a giant city, with no street signs, no telephone directories and only one way to navigate from point A to point B. Search engines are the online navigation method. People do not keep a list of websites they are interested in visiting. Instead, when they need a specific item or information on a topic they visit a search engine and use search terms to find what they are looking for. Your business needs to be optimized to work with search engines, so it will show up on search engine results pages (SERP). Below are some tips to keeping your site at the top of targeted SERPs.
The more effort you put into your search engine optimization strategies the more quickly you will see results. Because search engines are the primary way people navigate the Internet, your rankings on SERPs are crucial for long term business success online. Use the best “white hat” optimization strategies to promote organic search optimization. Do not simply create pages that are nothing but keywords. It may temporarily increase your hits, but in the long term it will simply result in your page being blacklisted and forgotten. Plus, a page that gets hits using those strategies will not successfully convert hits into sales. The only way to consistently enjoy increasing sales numbers is to provide valuable services and top notch content. You can be successful at online selling if you put in the necessary time and effort.